Last updated: 29 August 2026
Woodland Yarns & Patterns respects your privacy and is committed to protecting your personal information. This privacy policy explains what information we collect, why we use it and the rights you have.
Who we are
Woodland Yarns & Patterns is operated by Joanne Perry as a sole trader.
Our contact details are:
Woodland Yarns & Patterns
Sparkenhoe Business Centre
Southfield Road
Hinckley
Leicestershire
LE10 1UB
Email: orders@woodlandyarns.co.uk
Joanne Perry is the data controller responsible for the personal information described in this policy.
Information we collect
Depending on how you use our website, we may collect:
- Your name, billing address, delivery address, email address and telephone number.
- Details of products you order, payments, deliveries, refunds and communications relating to your order.
- Account information if you create a customer account.
- Information you provide when you contact us through our website, by email or by another method.
- Technical information such as your IP address, browser type, device information and essential cookie data.
- Records required for accounting, taxation, fraud prevention or legal purposes.
Please do not send sensitive personal information through our contact form.
How we use your information
We use personal information to:
- Process payments and fulfil, deliver, manage or refund orders.
- Create and administer customer accounts.
- Respond to questions, requests and complaints.
- Provide customer service and communicate important information about an order.
- Maintain business, accounting and tax records.
- Protect our website, customers and business against fraud, misuse and security threats.
- Comply with our legal and regulatory obligations.
- Improve the operation and reliability of our website.
We do not sell your personal information.
Our lawful bases
Under UK data protection law, we rely on one or more of the following lawful bases:
- Contract: when information is needed to process an order, take payment, arrange delivery, provide customer service or take steps you request before entering into a contract.
- Legal obligation: when we must retain or use information to comply with tax, accounting, consumer protection or other legal requirements.
- Legitimate interests: when necessary to operate and protect our business, answer enquiries, prevent fraud, maintain website security or establish and defend legal claims. We consider and balance these interests against your rights.
- Consent: where consent is required, for example for certain non-essential cookies or electronic marketing. You may withdraw your consent at any time.
Payments
Payments made through our website are processed by third-party payment providers, including WooPayments and its payment-processing partners.
Payment providers receive the information needed to authorise and process your payment and to prevent fraud. Woodland Yarns & Patterns does not receive or store your complete payment-card number.
These providers process information under their own privacy terms and security arrangements.
Who we share information with
We only share personal information where it is necessary to operate the business, fulfil an order or comply with the law. Recipients may include:
- Payment-processing and fraud-prevention providers.
- Delivery companies and postal services.
- Our website, hosting, email and technical service providers, including Hostinger.
- WooCommerce, WooPayments and other service providers used to operate our online shop.
- Professional advisers, insurers, banks, accountants or public authorities where necessary.
- Law-enforcement agencies, regulators or courts where disclosure is required by law.
We require service providers to handle personal information securely and only for appropriate purposes.
International transfers
Some of our service providers or their supporting systems may process information outside the United Kingdom. Where this occurs, we expect the provider to use a legally recognised safeguard, such as an adequacy regulation or approved contractual protections, as required by UK data protection law.
You may contact us if you would like further information about the safeguards relevant to your information.
How long we keep information
We keep personal information only for as long as it is reasonably needed for the purpose for which it was collected, including customer service, accounting, taxation, dispute resolution and legal requirements.
Order and transaction records may be retained for the period required by tax and accounting law. As a sole trader, we are generally required to retain relevant business records for at least five years after the applicable Self Assessment submission deadline.
Contact enquiries that do not lead to an order are retained only for as long as reasonably necessary to answer the enquiry and deal with any related matter.
When information is no longer required, we delete it or securely anonymise it where reasonably practicable.
Cookies
Our website uses essential cookies and similar technologies needed to operate functions such as the shopping basket, checkout, customer accounts, security and remembering your choices.
If we introduce non-essential analytics, advertising or similar cookies, we will provide appropriate information and request consent where required.
You can restrict or delete cookies through your browser settings. Blocking essential cookies may prevent parts of the shop from working properly.
Keeping your information secure
We use reasonable technical and organisational measures to protect personal information against unauthorised access, alteration, disclosure, loss or misuse.
No internet transmission or storage system can be guaranteed to be completely secure, but we take appropriate steps based on the nature of the information and the risks involved.
Your data protection rights
Depending on the circumstances, you may have the right to:
- Ask for a copy of the personal information we hold about you.
- Ask us to correct inaccurate or incomplete information.
- Ask us to delete your information.
- Ask us to restrict how we use your information.
- Object to certain uses of your information.
- Receive certain information in a portable format.
- Withdraw consent where we rely on consent.
These rights are not absolute, and legal or record-keeping requirements may sometimes prevent us from fulfilling a request in full.
To exercise a right, email orders@woodlandyarns.co.uk. We may need to ask for information to confirm your identity before completing a request.
Complaints
Please contact us first if you have any concern about how we use your personal information, and we will try to resolve it.
You also have the right to complain to the Information Commissioner’s Office, the UK regulator for data protection:
Website: ico.org.uk/make-a-complaint/
Telephone: 0303 123 1113
Links to other websites
Our website may contain links to websites operated by other organisations. We are not responsible for their privacy practices. Please read the privacy information provided by the relevant website before submitting personal information.
Changes to this policy
We may update this privacy policy when our services, suppliers or legal obligations change. The latest version will be published on this page with its updated date.